OUR BRAND

Cherryboo is a bold and irresistible brand, designed for those who love to stand out with style.
Always on top of the latest trends, we create modern, feminine pieces full of character. With regular new arrivals, Cherryboo helps you build a wardrobe that reflects who you are — balancing elegance and attitude.
Whether you’re into comfy looks or statement outfits, our mission is simple: to make you feel confident, unique, and completely true to your style at all times.

OUR STORY

Throw it back to 2013 where it all began, when co-founders Georgia & Daniel embraced the start-up hustle with stock filling up their home.
After harnessing the power of social media and influencer marketing ahead of the game, they quickly built a brand destined for success and in no time began impacting markets across the globe with in-demand products and an eye for what works.
Flash forward to 2025, in our dreamy Sydney HQ, Georgia & Daniel have proven White Fox has what it takes to dream big. Now, with over 2.7 million followers on Insta, global A-lister events, luxe showrooms in Sydney & LA and celeb fans across the world, White Fox is flying full speed ahead - with no plans to slow down.
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